If you use a standardised set of questions to ask gamers what it is they enjoy about a particular game - it is then possible to map the games according to types of enjoyment. This is what we have done with the Game Map. We have defined 17 distinct clusters of games that are enjoyed in similar ways. For ease of use these seventeen clusters fall into four sectors.
Mapping both existing and future titles within these gamer clusters enables us to provide a description of the audience for any game, the competitive set of games it faces and the impact that content and gameplay design decisions are likely to have on its audience. The Game Mapping report describes the market in terms of the game clusters and the characteristics of each game cluster audience.
The Game Map is a vital tool in market mapping and communication planning. We also provide a consultancy service to help developers and publishers understand the audiences for their existing and future titles.
Try our Games Like App to find out more.