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The Ways We Cut It

The Types of gamer analysed are:

  • All Active Gamers (those spending on a game in the last 12 months).
  • Active Classical Gamers (those spending on a ‘boxed title’ in the last 12 months).
  • Active Classical Gamers (in the last 3 months).
  • Active Other Market Gamers (those spending on phone games and other forms of games in the last 3 months).

Reports dealing with the Size of the Gamer Market also include a Whole Population option

The cross breaks available in our reports include:

  • Gamer Type
  • Active Gamers/Players by System
  • Active Gamers/Players by System Category
  • Country
  • Gender
  • Age
  • Age & Gender
  • Classical Gamer Commitment
  • Other Market Gamer Commitment
  • Gamer Segments and Years of Gaming.