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Insight Windows

Insight Windows

Insight Windows are reports that look at Gamers by one specific trait: an easy way to see all of the data for that group (but that group only) in one interactive file.

What You Get

Market Sizing Insight Windows

Each Market Sizing Insight Window contains all data on Gamer Types, Games System Activity, Socio-Demographics, Gamer Commitment, Gaming Purchases & Spend, cut by:

  • Active Gamers
  • Gamer Activity
  • Country
  • Overall Gamer Commitment
  • Age & Gender
  • Active System Gamer

See our definitions page for more info on each of these groups.

Gamer Insight Windows

Each Gamer Insight Window contains data on gamers' Hours of Play, System Use (features and motion controllers), Migration between games system, Gamer Motivations, Opinion Leaders plus each wave's special Gamer Survey Topics (in Spring 2014: Freemium Games, Hardware Purchase Intention, gamers' Life Stage, eSports, and Companion Apps / Double Gaming), cut by:

  • Active Gamers
  • Gamer Activity
  • Country
  • Overall Gamer Commitment
  • Age & Gender
  • Active System Gamer
  • Gamer Segments

See our definitions page for more info on each of these groups.