The Whole Games and Gamers Report has 7 sections: Gamers Hours of Play, The Use made of each Gamers System by Gamers, What Gamers Enjoy about Gaming, Multi-player Online Gaming, Gamer Characteristics – Life Stage, Purchase Intention - New Consoles and Qualitative Report on Kids, Gaming and Console Histories (for a detailed description, see each section).
Additionally, we include a top line PowerPoint report that provides the user with an analytical overview of Gamer’s behaviour and choices. This report is not available as a separate purchase.
This report explores changes in gamers' use of games systems – playing more, playing less, starting or stopping – and the reasons for change.
The report also looks at plans for gaming system acquisition.
Data on gamers' use of Freemium games which covers:
This qualitative research study is the result of interviews with 24 gamers in the UK, France and Italy. Looking at the behaviour and the motivations that underlie the increasingly popular phenomenon of playing the same game in a second place or time – on a second games system. The research covers Synchronous (e.g. using another device as a second controller/screen) and Asynchronous (using the second system while away from the first - e.g. trading/customisation apps) “double gaming”. The qualitative research is supported by some quantitative data on gamers’ Double Gaming behaviour.
Data on gamers' Opinion Group status, which covers how gamers receive and distribute information about games and how they influence other gamers.
If you are interested in ordering any of our products please use this order form